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Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere
Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere
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Author Christopher Meyer
Manufacturer Harvard Business Review Press
PublicationDate 2012-02-07

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For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward.

As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world?

Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them:

• The obsession with return on equity gives way to more broad-based measurements of success.

• Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks.

• Businesses take ownership of the impacts they now call "externalities."

Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.
Author Christopher Meyer
Binding Hardcover
Creator Julia Kirby
EAN 9781422131688
IsEligibleForTradeIn 1
ISBN 1422131688
Label Harvard Business Review Press
Manufacturer Harvard Business Review Press
NumberOfItems 1
NumberOfPages 352
ProductGroup Book
PublicationDate 2012-02-07
Publisher Harvard Business Review Press
SKU 541881914398054438931591
Studio Harvard Business Review Press
Title Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere
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